LONDON — Britons are buzzing over a temporary entry in the capital's already saturated drinking scene: breathable booze.
The pop-up bar, Alcoholic Architecture, uses a humidifier to pump a gin and tonic vapour into an enclosed space. Patrons absorb their alcohol from the "Cloud" by breathing in the vapours and by soaking it in through the skin and eyes.
The concept isn't new. Douglass Miller, a beverage expert at the Culinary Institute of America, recalls seeing the idea in action back in 1998.
Descending into a basement on the south bank of the Thames, customers are handed plastic ponchos to prevent the smell from permeating their hair and clothes, then are led into a corner of the bar sheathed in plastic strips.
They walk in. And breathe. Deeply.
"I think the last time I did something like this was where we accidentally spilled lots of vodka into the sauna," said Tom Foreman, 28, who works in marketing.
![](https://media.darpanmagazine.com/library/uploads/news/content/breathable-alcohol@#</div>
<div>
</div>
<div>
sam bompas, one of the project's designers, says the alcohol "goes straight into the blood stream, bypassing the liver." patrons are limited to one hour in the cloud so they don't get too inebriated.</div>
<div>
</div>
<div>
medical experts don't share his excitement. dr. william shanahan, a consultant psychiatrist at nightingale hospital, which specializes in addictions and mental disorders, called the method "a gimmick."</div>
<div>
</div>
<div>
"the alcohol avoids first pass metabolism in the liver and goes directly to the brain, which makes it much more intoxicating and the intoxication is very rapid," he said. "this has the potential to cause serious side effects as well as brain damage in the developing young brain."</div>
<div>
</div>
<div>
dr. niall campbell, an alcohol addiction specialist at the priory hospital in roehampton, was even more blunt. "the last thing this country needs is another way of ingesting alcohol."</div>.jpg)
MORE Interesting ARTICLES
How love makes us mean
A study conducted by the University of Buffalo researchers says that our feelings of love can compel us to do harmful and sometimes violent things...
How love makes us mean
People prefer leaders with healthy looks
People look for candidates with a healthy complexion when choosing leaders, says a study, adding that they do not favour intelligent-looking...
People prefer leaders with healthy looks
Thinking out of the box may not ensure creative solutions
Thinking out of the box or using unrelated concepts to come up with a solutions to problems is not always the best idea, a study says....
Thinking out of the box may not ensure creative solutions
Do You Find Alcohol-free Beer Tasteless? Do Not Fret, Read This!
Do you find alcohol-free beer tasteless? Do not fret. Researchers have developed a technique that extracts aromatic compounds from regular beer, then add these to alcohol-free beer.
Do You Find Alcohol-free Beer Tasteless? Do Not Fret, Read This!
Toy Makers Look To Kid Youtube Toy Reviewers To Boost Image, Sales
NEW YORK — A snaggletooth eight-year-old. A middle schooler with a punk rocker bob cut and big earrings. Tween siblings with a penchant for playing.
Toy Makers Look To Kid Youtube Toy Reviewers To Boost Image, Sales
Visa, MasterCard Cut Swipe Fees in Canada
OTTAWA - Visa and Mastercard have agreed to reduce the fees they charge merchants for using credit cards to complete transactions, a move one business group is calling an end to the credit card "arms race."