Saturday, April 27, 2024
ADVT 
Interesting

Tom Hanks used as physical distance marker

Darpan News Desk The Canadian Press, 17 Jul, 2020 10:09 PM
  • Tom Hanks used as physical distance marker

It could be "A Beautiful Day In The Neighbourhood" if you come across a life-sized decal of Tom Hanks in downtown Toronto.

Images of the Oscar-winning actor have been laid on the ground outside of two government-run liquor stores in the city's downtown, using his six-foot frame to help customers maintain their physical distance in line.

The decals show a bespectacled Hanks in a suit above the caption "'Hanks for keeping your distance."

The non-profit initiative was developed by Public Inc., a Toronto-based marketing agency, with the aim of injecting some fun into physical distancing.

"We were a bit concerned that people were going to let down their guard, that they weren't going to be as vigilant about mask-wearing and physically distancing," said Phillip Haid, the co-founder and CEO of Public Inc., on Friday. "That's what led us to ask, 'What would it take to remind people?'"

Hanks and his wife Rita Wilson were diagnosed with COVID-19 in March, and both have since recovered from the illness.

"The idea was born with Tom Hanks because he was the first celebrity to get COVID-19 with his wife — and he happens to be six-feet tall," said Haid.

Haid also pointed out that Hanks has been outspoken in telling people to wear masks to slow the spread of the novel coronavirus since recovering from the disease.

Although the decals are only outside two LCBO locations so far, the campaign will expand to more locations of the provincial government's liquor store chain and to some coffee shops, Haid said. He said the company came up with the project for "the public good."

Haid added that it won't just be in Toronto but at some point may be expanded to New York City, where his company has another office.

It's not clear whether Hanks himself is aware of the campaign.

Public Inc., purchased the rights to the photo, Haid said, and he hopes it will catch the actor's attention.

A message left with Hanks's publicist by The Canadian Press on Friday was not immediately returned.

MORE Interesting ARTICLES

What to know about malaria drug and coronavirus treatment

Some politicians and doctors are sparring over whether to use hydroxychloroquine against the new coronavirus, with many scientists saying the evidence is too thin to recommend it now.

What to know about malaria drug and coronavirus treatment

Application process for emergency benefits for workers begins this morning

Application process for emergency benefits for workers begins this morning
OTTAWA — Applications open today for the new federal emergency aid benefit for Canadians who lost their income because of COVID-19.

Application process for emergency benefits for workers begins this morning

Taste of home schooling generating new interest among parents

Selena Valencia is on the fence when it comes to home-schooling her children.The mother from Olds, Alta., has her three youngest in the Catholic school system but the oldest, her 17-year-old son, is taught at home.  

Taste of home schooling generating new interest among parents

Diljit Dosanjh Hilariously Requests People To Stop Posting Workout Videos Amid COVID-19

It seems singer-actor Diljit Dosanjh is fed up of seeing people's workout videos and pictures amid coronavirus outbreak.    

Diljit Dosanjh Hilariously Requests People To Stop Posting Workout Videos Amid COVID-19

'Kitthon Aaya Corona?' Narendra Chanchal's Coronavirus Bhajan Goes Viral - WATCH

A video of bhajan veteran Narendra Chanchal at a recent Holi function has gone viral. The reason is, in his new jagrata hit that he performs at the event, Chanchal has chosen to focus on the one thing that concerns everyone right now -- coronavirus.

'Kitthon Aaya Corona?' Narendra Chanchal's Coronavirus Bhajan Goes Viral - WATCH

WATCH: NBA Player Utah Jazz Mocks Coronavirus In Press Conference, Tests Positive Thereafter

In a video that has gone viral since then, the Utah Jazz player can be seen mocking members of the Jazz media in a show of defiance or ignorance of public health guidelines about preventing the spread of the illness.

WATCH: NBA Player Utah Jazz Mocks Coronavirus In Press Conference, Tests Positive Thereafter