Friday, March 29, 2024
ADVT 
Interesting

Toymaker Spin Master acquires iconic Rubik's Cube

Darpan News Desk The Canadian Press, 06 Jan, 2021 12:09 AM
  • Toymaker Spin Master acquires iconic Rubik's Cube

Canadian toymaker Spin Master Corp. has solved the Rubik's Cube, completing a US$50-million acquisition of the legendary multi-coloured cube.

The Toronto-based company, which includes Paw Patrol, Hatchimals and Gund among its brands, announced its plan to purchase Rubik's Brand Ltd. last fall.

Spin Master said Tuesday it will continue the 3D puzzle's legacy, with plans for further innovation across the entire Rubik's portfolio and expanded distribution through the company's global footprint.

The Rubik's Cube is just the latest toy to be added to Spin Master's growing cupboard of games.

The company has acquired 22 toy brands since its launch in 1994, with 12 of those scooped up since its initial public offering in 2015.

PICS early educator course

"The Rubik's Cube is an iconic puzzle that has permeated pop culture and captivated fans for more than 40 years," Spin Master's vice-president of marketing and games Elizabeth LoVecchio said in a statement when the acquisition was announced in October.

Hungarian puzzle enthusiast Erno Rubik invented the toy in 1974. It became a commercial success after it launched globally in 1980.

Erno Rubik said in the fall statement that he's excited Spin Master will fulfil his vision of "nurturing smarter, future generations through play.'"

A Rubik's Cube is a colourful cube made up of smaller cubes that rotate around a central core.

The big cube begins with each of its faces made up of squares of the same colour — usually three by three by three.

The challenge is to give the cubes a spin and then try to get them back to their original configuration — a surprisingly difficult thing to do given the number of possible configurations.

 

MORE Interesting ARTICLES

`The books that see her through': Winfrey suggests seven

`The books that see her through': Winfrey suggests seven
Her new list, announced in partnership with Apple, includes Eckhart Tolle's spiritual guide “The Power of Now” and a classic novel she picked in 1996 for her book club, Toni Morrison's “Song of Solomon.”

`The books that see her through': Winfrey suggests seven

Gifty new and unusual pandemic-proof games for the holidays

Gifty new and unusual pandemic-proof games for the holidays
The pandemic has proven there's no shortage of games to keep families, couples and kids amused. The classics are ever-present, but a range of new or off-the-beaten-track gift entries are available.

Gifty new and unusual pandemic-proof games for the holidays

Haunted houses leave pandemic out of the picture

Haunted houses leave pandemic out of the picture
Before the pandemic shook our lives, haunted houses sometimes dipped into the fears of contagion, splashing themed rooms with signs of a viral outbreak, hazmat suits and contamination warnings.

Haunted houses leave pandemic out of the picture

A plethora of pandemic gifts available this holiday season

A plethora of pandemic gifts available this holiday season
LIFE BOOKS: What better time to ask, “Um... How did I get here?” as 30-year-old entrepreneur Kathi Sharpe-Ross does in her book “Re:Invent Your Life! What Are You Waiting For?" The self-published, self-help guide i ncludes 30 interviews with executives to artists on their a-ha moments. 

A plethora of pandemic gifts available this holiday season

Gifty new and unusual pandemic-proof games for the holidays

Gifty new and unusual pandemic-proof games for the holidays
SKETCHY TALES, DISNEY EDITION: Players take turns drawing classic Disney characters doing unusual things, such as Piglet mowing the lawn or Aladdin jumping out of a cake. Earn points for the best drawings and silliest guesses. The game is appropriate for ages 8 and up. 

Gifty new and unusual pandemic-proof games for the holidays

Give the gift of citrus this holiday season for pop of cheer

Give the gift of citrus this holiday season for pop of cheer
Dayna Isom Johnson, the trend expert at Etsy.com, sees a turn toward “cheerful citrus” as a trend this holiday season.

Give the gift of citrus this holiday season for pop of cheer