Sunday, September 22, 2019
ADVT 
Life

Indians Prefer Long, Straight Hair On Women: Says Survey

Darpan News Desk IANS, 13 Aug, 2019
  • Indians Prefer Long, Straight Hair On Women: Says Survey

When it comes to marriage, every two in three Indians believe that women with long, straight hair have an edge in finding a wedding prospect. No wonder then a massive 87 per cent Indians advise women against keeping their hair short, a study by a beauty brand has found.


A pan-India study by Dove Hair on biases against hair types that Indian women endure has revealed these findings.


It also claimed that a staggering 71 per cent Indians find short, coloured and curly hair less beautiful than long and straight hair.


While hair length and texture were surveyed in the study, hair colour had its own due place too.


"The results echo a stereotype mindset that is intrinsically unhealthy and weighs down the choices for Indian women. It is stressful for women that they are judged by prematurely greying hair or type of hair before they even enter the room," Dove said in a statement to IANS.


Almost two-thirds of Indians think women with premature greying must dye their hair, the study said.


"42 per cent people agree that women with coloured hair are not considered to be professional at work place," it added.


"It is essential to liberate women from pre-defined notions of beauty, embrace the diverse attributes that Indian women have, to enable them to explore their potential to the fullest. As this research highlights, there is a need to change the mindset," Harman Dhillon, Vice President -- Hair Care, Hindustan Unilever said.


The study by Dove and Hansa Research was conducted on around 2,000 Indian men and women aged between 18-55 years.

MORE Life ARTICLES

High temperatures can put workers at risk of heat stress

High temperatures can put workers at risk of heat stress

Heat stress can lead to heat exhaustion and heat stroke.

High temperatures can put workers at risk of heat stress

Want To Be Next Jeff Bezos? Don't Ignore Sleep

Want To Be Next Jeff Bezos? Don't Ignore Sleep

"Everyone needs a good night's sleep, but it is especially important for entrepreneurs," Gish said.

Want To Be Next Jeff Bezos? Don't Ignore Sleep

Study Links Extramarital Affairs With Professional Misconduct

Study Links Extramarital Affairs With Professional Misconduct

People who cheat on their spouses are significantly more likely to engage in misconduct in the workplace, a study said.

Study Links Extramarital Affairs With Professional Misconduct

Beyond the Ears

Beyond the Ears

Music, lyrics and videos showcasing violence arguably may influence people in a negative way. 

Beyond the Ears

Is Social Media Making us Less Social?

Is Social Media Making us Less Social?

One is not usually aware of such negative effects, increasing the prevalence of unhealthy habits that contribute to an array of damaging results.

Is Social Media Making us Less Social?

Embracing the Great Outdoors

Embracing the Great Outdoors

Several outdoor retailers were called out on social media for the lack of cultural diversity in their advertisements.

Embracing the Great Outdoors

PrevNext