Ashley Madison Tones Down Tagline On Dating Website

Darpan News Desk The Canadian Press, 12 Jul, 2016 11:29 AM

TORONTO — The company that owns the Ashley Madison dating website has dropped the signature tagline: "Life Is Short. Have An Affair."

AshleyMadison.com is now going with the tagline: "Find Your Moment."

In addition, the company's corporate identity has been switched to Ruby Corp., from Avid Life Media.

The changes are part of a rebranding campaign that was announced last week by the Toronto-based company, which hired new senior management in April to replace founder Noel Biderman, who left in August.

Avid lost about a quarter of its annual revenue last year after a security breach last summer exposed names and financial information about millions of purported Ashley Madison clients.

Prev Next

MORE National ARTICLES

Parks Canada Removes Fee For Sweat Lodge Ceremony At Manitoba Historic Site

Lower Fort Garry plans to hold three sweat lodges this summer, an ancient ceremony performed by indigenous people in North America.

Parks Canada Removes Fee For Sweat Lodge Ceremony At Manitoba Historic Site

Six Fredericton Schools On Lockdown While Police Search For 'Person Of Interest'

Police say the person was seen crossing a walking trail on St. Mary's Street Thursday morning.

Six Fredericton Schools On Lockdown While Police Search For 'Person Of Interest'

Ontario Bill Would Overhaul $50 Billion Health-care System, Close CCACS

TORONTO — Ontario's Liberal government has introduced legislation aimed at improving patient care which calls for some major changes to the $50-billion health-care system.

Ontario Bill Would Overhaul $50 Billion Health-care System, Close CCACS

Quebec Has Longest Emergency Room Wait Times In Western World

QUEBEC — A report by Quebec's health and welfare commissioner says the province has the worst emergency room wait times in the western world.

Quebec Has Longest Emergency Room Wait Times In Western World

Milk Producers Protest On Parliament Hill In Favour Of Supply Management

They estimate imports of the protein — known as diafiltered milk — cost them $220 million a year.

Milk Producers Protest On Parliament Hill In Favour Of Supply Management

Philpott Visits Two Embattled Northern Ontario Reserves To See Conditions

OTTAWA — Health Minister Jane Philpott is visting two beleaguered reserves in northern Ontario today — Attawapiskat and Kashechewan — to see conditions in the communities first-hand.