Ashley Madison Tones Down Tagline On Dating Website

Darpan News Desk The Canadian Press, 12 Jul, 2016 11:29 AM

TORONTO — The company that owns the Ashley Madison dating website has dropped the signature tagline: "Life Is Short. Have An Affair."

AshleyMadison.com is now going with the tagline: "Find Your Moment."

In addition, the company's corporate identity has been switched to Ruby Corp., from Avid Life Media.

The changes are part of a rebranding campaign that was announced last week by the Toronto-based company, which hired new senior management in April to replace founder Noel Biderman, who left in August.

Avid lost about a quarter of its annual revenue last year after a security breach last summer exposed names and financial information about millions of purported Ashley Madison clients.

Prev Next

MORE National ARTICLES

London Ont., Killing, Dismemberment Case Is Manslaughter, Not Murder: Defence

lawyer Lynda Lamb says James McCullough had no prior plan to kill his friend, cut up his body, dispose of the parts and escape detection.

London Ont., Killing, Dismemberment Case Is Manslaughter, Not Murder: Defence

Alberta Child Advocate Wants Suicide Prevention For Aboriginal Youth

Alberta's child advocate is calling on the province to fund a suicide prevention strategy to tackle what he calls a "terrible trend of aboriginal youth suicide."

Alberta Child Advocate Wants Suicide Prevention For Aboriginal Youth

B.C. Adopts Codes Of Practice For Dog And Cat Breeders In Wake Of Abuse Cases

VICTORIA — British Columbia has adopted codes of practice for commercial dog and cat breeders, as the province moves towards regulating the unlicensed and controversial industry.

B.C. Adopts Codes Of Practice For Dog And Cat Breeders In Wake Of Abuse Cases

Liberal Infrastructure Changes Mean Money For Ferries, Small Roads

OTTAWA — Provincial governments are being told the first phase of the Liberal infrastructure program will cover the cost of new projects, as long as they are completed in three years.