Ashley Madison Tones Down Tagline On Dating Website

Darpan News Desk The Canadian Press, 12 Jul, 2016 11:29 AM

TORONTO — The company that owns the Ashley Madison dating website has dropped the signature tagline: "Life Is Short. Have An Affair."

AshleyMadison.com is now going with the tagline: "Find Your Moment."

In addition, the company's corporate identity has been switched to Ruby Corp., from Avid Life Media.

The changes are part of a rebranding campaign that was announced last week by the Toronto-based company, which hired new senior management in April to replace founder Noel Biderman, who left in August.

Avid lost about a quarter of its annual revenue last year after a security breach last summer exposed names and financial information about millions of purported Ashley Madison clients.

Prev Next

MORE National ARTICLES

Special Mediator Called In To Try And Solve Saskatchewan Nurses Dispute

A special mediator has been called in to help resolve the conflict between the Saskatchewan Union of Nurses and the Saskatchewan Association of Health Organizations.

Special Mediator Called In To Try And Solve Saskatchewan Nurses Dispute

UN: Women in Zika countries should breastfeed their babies

The World Health Organization says women in countries hit by the Zika virus should breastfeed their babies and there is no proof the disease can spread to their infants that way.

UN: Women in Zika countries should breastfeed their babies

Medical Help In Dying Should Be Widely Available, With Few Restrictions: Report

The relatively permissive approach, urged by the majority of MPs and senators in an all-party joint committee report tabled Thursday, was immediately lauded by advocates of doctor-assisted death.

Medical Help In Dying Should Be Widely Available, With Few Restrictions: Report

Disabled Teen Was A Blessing, Not A Burden On Family, Mother's Murder Trial Told

The murder trial of a Toronto mother accused of killing her severely disabled daughter is hearing from the dead girl's sister today.

Disabled Teen Was A Blessing, Not A Burden On Family, Mother's Murder Trial Told

Michael Moore Says Canadian Trash Contributing To Flint's Environmental Woes

Between his new documentary "Where to Invade Next," the U.S. presidential race and a crisis in his hometown of Flint, Mich., the outspoken activist has no shortage of causes to champion or scandals to denounce.

Michael Moore Says Canadian Trash Contributing To Flint's Environmental Woes

Surrey’s Officer in Charge promoted to Assistant Commissioner

Assistant Commissioner Fordy has been in charge of Surrey Detachment, the largest RCMP detachment in the country, since June of 2012. In keeping with the City’s request, he will remain as the Officer in Charge of Surrey Detachment.