Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

B.C. law gives workers time off for vaccines

Labour Minister Harry Bains says the safeguard will ensure that no one will lose their job if they need time away to get vaccinated.

B.C. law gives workers time off for vaccines

Meng case has 'overwhelming' U.S. connection: AG

"The flaws in their argument run so wide and so deep, I scarcely know where to begin," Frater told the judge.

Meng case has 'overwhelming' U.S. connection: AG

Rural expansion for B.C. overdose supports

More than $1 million in grants will be provided to 23 rural, remote and Indigenous communities where substance use services can be limited and the illicit drug overdose crisis is magnified.

Rural expansion for B.C. overdose supports

Stay-at-home order needed to control third wave, Ontario science advisers say

The projections were released just hours before Premier Doug Ford was expected to announce a four-week provincewide "shutdown."

Stay-at-home order needed to control third wave, Ontario science advisers say

Human Rights Code can't protect anti-maskers making unproven claims: tribunal

VANCOUVER - A decision by the British Columbia Human Rights Tribunal says anyone denied service for refusing to wear a mask must be ready to prove they have a disability if they intend to file a complaint.