National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Flight ban between Canada and India extended for another 30 days.

Canada has extended the ban on incoming passenger flights from India for another month til July 21, 2021. The federal government is not renewing the travel ban for Pakistan.

Flight ban between Canada and India extended for another 30 days.

Canada to receive 5.2 million vaccine doses

Canada is set to receive more than five million doses of COVID-19 vaccine over the coming week. Another 2.8 million will come from Moderna, for a total of 5.2 million shots expected this week.

Canada to receive 5.2 million vaccine doses

Parliament resumes for what could be final stretch

Parliamentarians are entering what could be their final stretch in the House of Commons before summer break as the Liberal government sharpens its focus on two key pieces of legislation.

Parliament resumes for what could be final stretch

Hotel quarantine starts to end in two weeks

Fully vaccinated Canadians and permanent residents returning to Canada will soon be able to avoid a mandatory quarantine. The first stage in loosening the border restrictions that have been in place for 15 months will begin at 11:59 p.m. eastern time on July 5.

Hotel quarantine starts to end in two weeks

Singh blasts Liberal 'hypocrisy' on reconciliation

Singh says the Liberals are hoping to turn the page and celebrate their achievements on reconciliation with First Peoples today, on National Indigenous Peoples Day, but he believes they should instead be taken to task on their record.

Singh blasts Liberal 'hypocrisy' on reconciliation

Reports of shots fired near an elementary school in Burnaby

A shooting took palce near an elementary school in Burnaby on Friday but the Burnaby RCMP say they haven't found any victims. Police were on scene at Armstrong Avenue near Cariboo Drive around 9 p.m., close to Armstrong Elementary School.