National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Search for potential GG candidates finished

Intergovernmental Affairs Minister Dominic LeBlanc says a short list of potential candidates to become Canada's next governor general will be in Prime Minister Justin Trudeau's hands in "the next few days."

Search for potential GG candidates finished

Alberta says Keystone loss 'calculated decision'

Alberta’s finance minister says the province's $1.3-billion investment of taxpayers’ money in the now-defunct Keystone XL oil pipeline project was a prudent gamble given the potential payoff in profits and jobs.

Alberta says Keystone loss 'calculated decision'

Double murder probe in B.C. leads to another body

RCMP say in a release that officers went to the home of a woman in Naramata on Wednesday in relation to the deaths of Erick and Carlos Fryer, whose bodies were found in a remote location near the town last month.

Double murder probe in B.C. leads to another body

153 COVID19 cases for Thursday

There are currently 1,910 active cases of COVID-19 in the province. Of the active cases, 176 individuals are currently hospitalized, 49 of whom are in ICU.

153 COVID19 cases for Thursday

StatCan says immigrants early victims to COVID-19

Canadian neighbourhoods where visible minorities live had a COVID-19 death rate about two times higher than areas that had a low proportion of immigrants, says a study from Statistics Canada.

StatCan says immigrants early victims to COVID-19

Watchdog says RCMP breached privacy law

In a report today, privacy commissioner Daniel Therrien says there were serious and systemic failings by the RCMP to ensure compliance with the Privacy Act before it gathered information from U.S. firm Clearview AI.