Tuesday, June 30, 2026
ADVT 
National

How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Darpan News Desk The Canadian Press, 03 Nov, 2025 02:14 PM
  • How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Here is a day-by-day chronology of the controversy over Ontario's advertising campaign against U.S. tariffs on Canadian goods:

Tues., Oct. 14: The office of Ontario Premier Doug Ford says the province will spend $75 million to broadcast an anti-tariff ad in the United States using video of an address by former U.S. president Ronald Reagan, who said in 1987 that in the long run, "such trade barriers hurt every American worker and consumer."

Tues., Oct. 21: A day after the ad airs during a broadcast of a baseball playoff game won by the Toronto Blue Jays, U.S. President Donald Trump says he saw the commercial, adding "if I was Canada I'd take that same ad also."

Thu., Oct. 23: The Ronald Reagan Presidential Foundation and Institute says the ad misrepresents Reagan's remarks and that Ontario did not seek or receive permission to "use and edit the remarks."

Trump says he is ending trade negotiations with Canada over the commercial.

The ad isn't a "fake" as Trump claims, but Reagan's quotes are spliced together from different sections of the original speech. 

Ford's office defends the ad.

Fri., Oct. 24: Trump accuses Canada of "cheating" by saying that Reagan did not like tariffs, which Trump claims the late president "loved."

David McLaughlin and Geoff Norquay, who worked as senior policy advisers for former prime minister Brian Mulroney, say the ad did not misconstrue Reagan's views on trade.

Ford says his government will pull the ad after the weekend, though it's still set to run during the first two games of the World Series.

Manitoba Premier Wab Kinew encourages Ford to keep the ad campaign going, saying Trump's tariffs betray Reagan's legacy.

Sat., Oct. 25: Trump says the U.S. will impose an additional 10 per cent tariff on Canadian goods because Ontario didn't immediately pull down the ad.

Mon., Oct. 27: Ford vows he will "never apologize" for pushing back against hostile trade measures designed to poach jobs from his province.

Fri., Oct. 31: Trump says Prime Minister Mark Carney apologized for the ad but the U.S. president adds that trade talks are not resuming.

Sat., Nov. 1: Carney confirms he apologized to Trump and says he told Ford he didn't think the province should run the ad campaign. 

Sun., Nov. 2: U.S. Treasury Secretary Scott Bessent says the ad amounted to foreign interference in American public policy.

Mon., Nov. 3: Ford says Carney called him "a couple of times" from a trip to Asia to ask him to pull the ad campaign.

Picture Courtesy:  THE CANADIAN PRESS/Laura Proctor

MORE National ARTICLES

Conservative Leader Pierre Poilievre loses his long-held seat in Ottawa

Conservative Leader Pierre Poilievre loses his long-held seat in Ottawa
The Canadian Press decision desk is projecting that Conservative Leader Pierre Poilievre has lost in the Ottawariding of Carleton.

Conservative Leader Pierre Poilievre loses his long-held seat in Ottawa

Father, mother, five-year-old daughter, killed in Vancouver attack, leave son behind

Father, mother, five-year-old daughter, killed in Vancouver attack, leave son behind
Richard Le sent a text to his 16-year-old son on Saturday at about 8 p.m., saying he and the teen's stepmother and little sister would soon leave the Lapu Lapu Day festival inVancouver.

Father, mother, five-year-old daughter, killed in Vancouver attack, leave son behind

Alberta Premier Smith congratulates Carney, warns him against future 'hostile acts'

Alberta Premier Smith congratulates Carney, warns him against future 'hostile acts'
Alberta Premier Danielle Smith has delivered a note of congratulations — along with a sharply worded warning and a blanket condemnation — to Prime Minister Mark Carney and his new Liberal government.

Alberta Premier Smith congratulates Carney, warns him against future 'hostile acts'

B.C. to hold an independent commission into festival attack, considers public inquiry

B.C. to hold an independent commission into festival attack, considers public inquiry
British Columbia Premier David Eby says his government will launch an independent commission into the Vancouver festival attack that killed 11 people and a public inquiry if the criminal case doesn't provide answers the public is looking for. 

B.C. to hold an independent commission into festival attack, considers public inquiry

Man dies after car jumps curb, crashes into seven vehicles in Surrey, B.C.

Man dies after car jumps curb, crashes into seven vehicles in Surrey, B.C.
A man has died in a crash involving eight vehicles in Surrey, B.C., after he suffered what investigators believe to be a medical emergency while driving.

Man dies after car jumps curb, crashes into seven vehicles in Surrey, B.C.

Fraser Health says visitor from Ontario is the latest case of measles in B.C.

Fraser Health says visitor from Ontario is the latest case of measles in B.C.
Health authorities in British Columbia have confirmed another new case of measles infection in the province, this time with a visitor from Ontario.

Fraser Health says visitor from Ontario is the latest case of measles in B.C.