Thursday, July 2, 2026
ADVT 
National

How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Darpan News Desk The Canadian Press, 03 Nov, 2025 02:14 PM
  • How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Here is a day-by-day chronology of the controversy over Ontario's advertising campaign against U.S. tariffs on Canadian goods:

Tues., Oct. 14: The office of Ontario Premier Doug Ford says the province will spend $75 million to broadcast an anti-tariff ad in the United States using video of an address by former U.S. president Ronald Reagan, who said in 1987 that in the long run, "such trade barriers hurt every American worker and consumer."

Tues., Oct. 21: A day after the ad airs during a broadcast of a baseball playoff game won by the Toronto Blue Jays, U.S. President Donald Trump says he saw the commercial, adding "if I was Canada I'd take that same ad also."

Thu., Oct. 23: The Ronald Reagan Presidential Foundation and Institute says the ad misrepresents Reagan's remarks and that Ontario did not seek or receive permission to "use and edit the remarks."

Trump says he is ending trade negotiations with Canada over the commercial.

The ad isn't a "fake" as Trump claims, but Reagan's quotes are spliced together from different sections of the original speech. 

Ford's office defends the ad.

Fri., Oct. 24: Trump accuses Canada of "cheating" by saying that Reagan did not like tariffs, which Trump claims the late president "loved."

David McLaughlin and Geoff Norquay, who worked as senior policy advisers for former prime minister Brian Mulroney, say the ad did not misconstrue Reagan's views on trade.

Ford says his government will pull the ad after the weekend, though it's still set to run during the first two games of the World Series.

Manitoba Premier Wab Kinew encourages Ford to keep the ad campaign going, saying Trump's tariffs betray Reagan's legacy.

Sat., Oct. 25: Trump says the U.S. will impose an additional 10 per cent tariff on Canadian goods because Ontario didn't immediately pull down the ad.

Mon., Oct. 27: Ford vows he will "never apologize" for pushing back against hostile trade measures designed to poach jobs from his province.

Fri., Oct. 31: Trump says Prime Minister Mark Carney apologized for the ad but the U.S. president adds that trade talks are not resuming.

Sat., Nov. 1: Carney confirms he apologized to Trump and says he told Ford he didn't think the province should run the ad campaign. 

Sun., Nov. 2: U.S. Treasury Secretary Scott Bessent says the ad amounted to foreign interference in American public policy.

Mon., Nov. 3: Ford says Carney called him "a couple of times" from a trip to Asia to ask him to pull the ad campaign.

Picture Courtesy:  THE CANADIAN PRESS/Laura Proctor

MORE National ARTICLES

More than 100 arrested in countrywide child exploitation operation, police say

More than 100 arrested in countrywide child exploitation operation, police say
Police say they have made more than 100 arrests and laid more than 300 charges in a major national child exploitation operation. Representatives of the RCMP and other police forces provided an update today on a project aimed at protecting children from sexual abuse.

More than 100 arrested in countrywide child exploitation operation, police say

Trump grants auto tariff pause, tariffs on Canada remain after call with Trudeau

Trump grants auto tariff pause, tariffs on Canada remain after call with Trudeau
The Big Three automakers were able to secure a month-long tariff exemption on Wednesday after a conversation with U.S. President Donald Trump, but Prime Minister Justin Trudeau wrapped a call to the Oval Office with no such guarantees for Canada. Trump has granted a one-month exemption for any vehicles coming through the Canada-U.S.-Mexico Agreement on trade, also known as CUSMA.

Trump grants auto tariff pause, tariffs on Canada remain after call with Trudeau

Trump dismisses Canada's border efforts, accuses Trudeau of power grab

Trump dismisses Canada's border efforts, accuses Trudeau of power grab
In a post on Truth Social, Trump also says Prime Minister Justin Trudeau could not tell him in a phone conversation today when Canada's election will happen — and falsely accused Trudeau of trying to use tariffs to stay in power.

Trump dismisses Canada's border efforts, accuses Trudeau of power grab

Prime Minister Trudeau and President Trump spoke by phone

Prime Minister Trudeau and President Trump spoke by phone
Prime Minister Justin Trudeau and U.S. President Donald Trump spoke by phone this afternoon about trade and fentanyl. A spokeswoman for the Prime Minister's Office confirms the call took place.

Prime Minister Trudeau and President Trump spoke by phone

Trump, tariffs overtake inflation as top concern for Canadians in new poll

Trump, tariffs overtake inflation as top concern for Canadians in new poll
A new poll suggests the trade war with the United States is now the biggest source of political concern for Canadians, knocking inflation out of the top spot. Leger says 28 per cent of Canadians believe dealing with President Donald Trump's tariffs and U.S. aggression is the most important challenge facing Canada today.

Trump, tariffs overtake inflation as top concern for Canadians in new poll

What people have to say about B.C.'s budget as the U.S. applies tariffs

What people have to say about B.C.'s budget as the U.S. applies tariffs
The British Columbia government released a budget Tuesday with Finance Minister Brenda Bailey saying it defends the province from an unfolding North American trade war triggered by U.S. President Donald Trump's tariffs. Here's what people are saying about the B.C. government's budget: 

What people have to say about B.C.'s budget as the U.S. applies tariffs