Tuesday, December 23, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Happy For My Father: Hrithik On 'Kaabil' Success

Happy For My Father: Hrithik On 'Kaabil' Success
Actor Hrithik Roshan says the success of "Kaabil" has made him especially happy for his father Rakesh Roshan.

Happy For My Father: Hrithik On 'Kaabil' Success

Almost Drowned In Hooghly Twice: Saroo Brierley

Almost Drowned In Hooghly Twice: Saroo Brierley
India-born Australian businessman Saroo Brierley, whose intriguing life journey has been captured on celluloid in the Oscar-nominated "Lion", says he almost drowned in the Hooghly river twice.

Almost Drowned In Hooghly Twice: Saroo Brierley

Rahat Fateh Ali Named Ambassador Of London-Based Charity

Pakistani singer Rahat Fateh Ali Khan feels honoured to be named the ambassador of the British Asian Trust, which tackles poverty and hardship in South Asia.

Rahat Fateh Ali Named Ambassador Of London-Based Charity

Pakistan Bans Shah Rukh Starrer 'Raees' Due To Its 'Objectionable' Content

The release of much-anticipated Bollywood film "Raees" starring Shah Rukh Khan and Pakistani actress Mahira Khan, was on Monday banned in Pakistan due to its "objectionable" content.

Pakistan Bans Shah Rukh Starrer 'Raees' Due To Its 'Objectionable' Content

Didn't Take Salary For 'Black': Amitabh Bachchan

Didn't Take Salary For 'Black': Amitabh Bachchan
On the completion of 12 years of Sanjay Leela Bhansalis "Black" on Saturday, megastar Amitabh Bachchan revealed that he didnt take any salary to work in the project as just working with the filmmaker in such a project was "sufficient fees".

Didn't Take Salary For 'Black': Amitabh Bachchan

I've Had A Great Experience In Bollywood: Diana Penty

Actress Diana Penty, who made her acting debut in Bollywood with the 2012 film "Cocktail" and was then seen in "Happy Bhag Jaayegi", says she has no complaints about her journey in the industry.

I've Had A Great Experience In Bollywood: Diana Penty