Wednesday, December 24, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

‘We Are Separated, I Have A Daughter’: Bigg Boss 10 Winner Manveer Gurjar Talks On His Marriage

Indiawala contestant of Bigg Boss 10 Manveer Gurjar is in news for the big reveal regarding his marital status.

‘We Are Separated, I Have A Daughter’: Bigg Boss 10 Winner Manveer Gurjar Talks On His Marriage

Beyoncé Knowles Bares All In Pregnancy Photo Shoot

Beyoncé Knowles Bares All In Pregnancy Photo Shoot
Singer Beyonce Knowles has posed naked to celebrate her pregnancy, five years after the birth of her daughter Blue Ivy.

Beyoncé Knowles Bares All In Pregnancy Photo Shoot

See Pics: Sridevi On Daughters Jhanvi And Khushi: Nothing Is More Important Than My Children

See Pics: Sridevi On Daughters Jhanvi And Khushi: Nothing Is More Important Than My Children
Married to producer Boney Kapoor in 1996 and a mother of two daughters Jhanvi and Khushi, the actress said: "Nothing is more important than your children."

See Pics: Sridevi On Daughters Jhanvi And Khushi: Nothing Is More Important Than My Children

Did Ranbir Kapoor Skip Anurag Basu's Puja Because Of Katrina?

Interestingly, Ranbir's ex-girlfriend Katrina Kaif was seen at the puja this year and stayed on for quite some time. Kat's presence at the function led to speculation that Ranbir had given it a miss to avoid crossing paths with his former flame. 

Did Ranbir Kapoor Skip Anurag Basu's Puja Because Of Katrina?

Kim Kardashian Forms Book Club

Kim Kardashian Forms Book Club
Reality TV star Kim Kardashian has revealed that she is forming a book club along with supermodel Chrissy Teigen and celebrity stylist Jen Atkin.

Kim Kardashian Forms Book Club

Deeply Affected By Trump's Immigration Ban: Priyanka Chopra

Indian actress Priyanka Chopra, also Unicef's global Goodwill Ambassador, says as a global citizen, US President Donald Trump's recent immigration ban -- which she described as a "political witch hunt" -- has deeply affected her.

Deeply Affected By Trump's Immigration Ban: Priyanka Chopra