Monday, December 29, 2025
ADVT 
Hollywood

Grammy Awards Capture Lowest Viewership Since 2009

Darpan News Desk IANS, 10 Feb, 2015 01:12 PM
  • Grammy Awards Capture Lowest Viewership Since 2009
The 57th edition of the Grammy Awards gala was watched by 25.3 million television viewers, Nielsen reported Monday, the smallest audience for the top music industry ceremony since 2009.
 
The figure was 11 percent below the number of viewers last year and there were 14 percent fewer viewers in the demographic grouping that is of greatest interest to advertisers, namely the 18-45 age group.
 
Six years ago, the Grammys were viewed by 19 million people, a number that contrasts with the more than 40 million viewers who turned on their TVs to view the galas in 2012 and in 1984, the year that Michael Jackson cleaned up with "Thriller".
 
The apparent declining interest in the Grammys contrasts with the heavy viewership attracted by two series on the AMC channel.
 
The debut broadcast of the drama "Better Call Saul", a series focusing on one of the secondary characters in the popular series "Breaking Bad", was viewed by 6.9 million people, making it the most successful debut in the history of US cable television.
 
Those numbers, however, were exceeded by the return of "The Walking Dead", a series about zombies that returned to the small screen with the second batch of fifth-season episodes and attracted 15.6 million viewers.
 
For "The Walking Dead", this is the third-best viewership figure since its inception, a level only exceeded by those achieved by the opening episodes of the fourth and fifth seasons in 2013 and 2014. 

MORE Hollywood ARTICLES

Marriage isn't golden ticket: Kate Hudson

Marriage isn't golden ticket: Kate Hudson
Actress Kate Hudson says she and her beau Matthew Bellamy are in no rush to tie the knot because they don't believe marriage is the "golden ticket" to a successful relationship...

Marriage isn't golden ticket: Kate Hudson

Kim, Kanye 'trying' for second baby

Kim, Kanye 'trying' for second baby
The “Keeping Up with the Kardashians” star, who gave birth to their first child, North West, last year, reveals that they are trying for another one, reports hollywoodlife.com...

Kim, Kanye 'trying' for second baby

Witherspoon's unusual date nights with husband

Actress Reese Witherspoon says her date night with husband Jim Toth is all about their children's homework....

Witherspoon's unusual date nights with husband

Wife keeps Ben Affleck 'calm'

Wife keeps Ben Affleck 'calm'
Actor Ben Affleck credits his wife Jennifer Garner for being a calming influence on him whenever he feels the "terror" of starting a new project....

Wife keeps Ben Affleck 'calm'

Alexa Chung posses prediction powers

Alexa Chung posses prediction powers
Model-presenter Alexa Chung says she stays a step ahead of others in the fashion circuit as she can predict style trends before they hit the runway....

Alexa Chung posses prediction powers

Blue Ivy a 'precious little lamb', feels Nicki Minaj

Blue Ivy a 'precious little lamb', feels Nicki Minaj
Minaj, 31, made a surprise appearance at the couple's “On The Run” gig in Paris last weekend and got to hang out with their two-year-old...

Blue Ivy a 'precious little lamb', feels Nicki Minaj