Wednesday, December 31, 2025
ADVT 
Hollywood

Grammy Awards Capture Lowest Viewership Since 2009

Darpan News Desk IANS, 10 Feb, 2015 01:12 PM
  • Grammy Awards Capture Lowest Viewership Since 2009
The 57th edition of the Grammy Awards gala was watched by 25.3 million television viewers, Nielsen reported Monday, the smallest audience for the top music industry ceremony since 2009.
 
The figure was 11 percent below the number of viewers last year and there were 14 percent fewer viewers in the demographic grouping that is of greatest interest to advertisers, namely the 18-45 age group.
 
Six years ago, the Grammys were viewed by 19 million people, a number that contrasts with the more than 40 million viewers who turned on their TVs to view the galas in 2012 and in 1984, the year that Michael Jackson cleaned up with "Thriller".
 
The apparent declining interest in the Grammys contrasts with the heavy viewership attracted by two series on the AMC channel.
 
The debut broadcast of the drama "Better Call Saul", a series focusing on one of the secondary characters in the popular series "Breaking Bad", was viewed by 6.9 million people, making it the most successful debut in the history of US cable television.
 
Those numbers, however, were exceeded by the return of "The Walking Dead", a series about zombies that returned to the small screen with the second batch of fifth-season episodes and attracted 15.6 million viewers.
 
For "The Walking Dead", this is the third-best viewership figure since its inception, a level only exceeded by those achieved by the opening episodes of the fourth and fifth seasons in 2013 and 2014. 

MORE Hollywood ARTICLES

Gaga, Bennett front fashion campaign

Gaga, Bennett front fashion campaign
The “Pokerface” hitmaker and the 17-time Grammy Award-winner have teamed up to front the Swedish high street brand's 2014 Christmas campaign....

Gaga, Bennett front fashion campaign

Splitsville for Britney Spears, David Lucado

Splitsville for Britney Spears, David Lucado
Spears has stayed quiet on the reason for the break-up, keeping her focus on her two sons and her show in Las Vegas. However, according...

Splitsville for Britney Spears, David Lucado

Miley Cyrus invites Jesse Held to live with her

Miley Cyrus invites Jesse Held to live with her
Pop star Miley Cyrus is currently living with her homeless friend Jesse Held, whom she recently took to the MTV Video Music Awards....

Miley Cyrus invites Jesse Held to live with her

Shakira confirms second pregnancy

Shakira confirms second pregnancy
Singer Shakira has put rest to speculations about her second pregnancy, confirming that she's expecting her baby number two with her partner and...

Shakira confirms second pregnancy

Chinchillas named after Pitt, Jolie

Chinchillas named after Pitt, Jolie
Animal rights group PETA has named a pair of rescued chinchillas after Hollywood couple Angelina Jolie and Brad Pitt, who got married at the weekend, as a gift...

Chinchillas named after Pitt, Jolie

George Clooney most gracefully ageing Hollywood star: Survey

George Clooney most gracefully ageing Hollywood star: Survey
The 53-year-old topped a list of "Tinseltown's leading 'Mags' Men Ageing Gracefully" - in a survey by a Britain-based hair transplant centre, reports hollywood.com....

George Clooney most gracefully ageing Hollywood star: Survey