Wednesday, December 31, 2025
ADVT 
Hollywood

Grammy Awards Capture Lowest Viewership Since 2009

Darpan News Desk IANS, 10 Feb, 2015 01:12 PM
  • Grammy Awards Capture Lowest Viewership Since 2009
The 57th edition of the Grammy Awards gala was watched by 25.3 million television viewers, Nielsen reported Monday, the smallest audience for the top music industry ceremony since 2009.
 
The figure was 11 percent below the number of viewers last year and there were 14 percent fewer viewers in the demographic grouping that is of greatest interest to advertisers, namely the 18-45 age group.
 
Six years ago, the Grammys were viewed by 19 million people, a number that contrasts with the more than 40 million viewers who turned on their TVs to view the galas in 2012 and in 1984, the year that Michael Jackson cleaned up with "Thriller".
 
The apparent declining interest in the Grammys contrasts with the heavy viewership attracted by two series on the AMC channel.
 
The debut broadcast of the drama "Better Call Saul", a series focusing on one of the secondary characters in the popular series "Breaking Bad", was viewed by 6.9 million people, making it the most successful debut in the history of US cable television.
 
Those numbers, however, were exceeded by the return of "The Walking Dead", a series about zombies that returned to the small screen with the second batch of fifth-season episodes and attracted 15.6 million viewers.
 
For "The Walking Dead", this is the third-best viewership figure since its inception, a level only exceeded by those achieved by the opening episodes of the fourth and fifth seasons in 2013 and 2014. 

MORE Hollywood ARTICLES

SRK roped in as Interpol 'Turn Back Crime' Ambassador

SRK roped in as Interpol 'Turn Back Crime' Ambassador
Internationally-renowned Bollywood superstar Shah Rukh Khan has been roped in as an ambassador for Interpol's "Turn Back Crime" campaign to promote awareness on how everyone can play a role in preventing crime.

SRK roped in as Interpol 'Turn Back Crime' Ambassador

'Breaking Bad' sweeps 66th Emmy Awards

'Breaking Bad' sweeps 66th Emmy Awards
American crime drama TV series "Breaking Bad" won big, including honours for the best drama series and best writing for a drama series at the 66th Annual Primetime...

'Breaking Bad' sweeps 66th Emmy Awards

Emmy Awards: Cumberbatch, Lange win best actors in mini-series, movie

Emmy Awards: Cumberbatch, Lange win best actors in mini-series, movie
At the 66th Annual Primetime Emmy Awards here Monday, Benedict Cumberbatch and Jessica Lange won for their outstanding performance as lead actor...

Emmy Awards: Cumberbatch, Lange win best actors in mini-series, movie

JLo's 'sugary' encounter with ex-beau at MTV VMAs

JLo's 'sugary' encounter with ex-beau at MTV VMAs
Singer-actress Jennifer Lopez and Casper Smart briefly reunited at the MTV VMAs when the dancer offered Skittles, a brand of fruit-flavoured sweets, to his ex-girlfriend....

JLo's 'sugary' encounter with ex-beau at MTV VMAs

'Modern Family' bags two Emmy awards in comedy category

'Modern Family' bags two Emmy awards in comedy category
"Modern Family" received trophies for Outstanding Supporting Actor in a Comedy Series and Outstanding Directing for a Comedy Series at the 66th Annual...

'Modern Family' bags two Emmy awards in comedy category

Taylor Swift prefers female pals, says they're reliable

Taylor Swift prefers female pals, says they're reliable
Singer Taylor Swift, who is seen with girlfriends nowadays, says finding a boyfriend "isn't really possible" at the moment....

Taylor Swift prefers female pals, says they're reliable