Ashley Madison Tones Down Tagline On Dating Website

Darpan News Desk The Canadian Press, 12 Jul, 2016 11:29 AM

TORONTO — The company that owns the Ashley Madison dating website has dropped the signature tagline: "Life Is Short. Have An Affair."

AshleyMadison.com is now going with the tagline: "Find Your Moment."

In addition, the company's corporate identity has been switched to Ruby Corp., from Avid Life Media.

The changes are part of a rebranding campaign that was announced last week by the Toronto-based company, which hired new senior management in April to replace founder Noel Biderman, who left in August.

Avid lost about a quarter of its annual revenue last year after a security breach last summer exposed names and financial information about millions of purported Ashley Madison clients.

Prev Next

MORE National ARTICLES

B.C. Premier Christy Clark To Canvass Economic Issues In Upcoming Ottawa Visit

Clark is slated to meet with federal government officials this week to discuss support for various B.C. industries and how the new Liberal government can strengthen her province's economic performance.

B.C. Premier Christy Clark To Canvass Economic Issues In Upcoming Ottawa Visit

Charlottetown Police Rescue Dog That Tumbled Down Into Open Manhole

CHARLOTTETOWN — A Charlottetown dog had to be rescued after tumbling into an open manhole, police said.

Charlottetown Police Rescue Dog That Tumbled Down Into Open Manhole

Employers With Workers In B.C.'s Backcountry Urged To Consider Avalanche Risks

Forest industry specialist Carol Savage says businesses often don't realize the dangers workers face in avalanche zones.

Employers With Workers In B.C.'s Backcountry Urged To Consider Avalanche Risks

Growing Number Of People Suffering Burns From Smoking While On Oxygen: Doctors

Dr. Edward Tredget, a burn treatment expert at the University of Alberta hospital, says the injuries include blistered skin and burns to the face, airways, hands and body.

Growing Number Of People Suffering Burns From Smoking While On Oxygen: Doctors

Accused In Quebec Child Porn Bust Remain Detained; Return To Court On Thursday

MONTREAL — The 14 accused in an alleged juvenile pornography ring in Quebec will remain behind bars until at least Thursday when some of them may be freed while awaiting trial.

Accused In Quebec Child Porn Bust Remain Detained; Return To Court On Thursday

Tories No Longer Undisputed Fundraising Champions, Surpassed By Liberals

The Liberal party is the new king of the federal fundraising hill, surpassing the Conservatives who've been the undisputed champions for more than a decade.