National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

14-year-old boy dies in ATV accident: RCMP

Mounties say in a news release the boy was with a group of friends when his ATV crashed along a trail on Crown land near a logging road on Friday.

14-year-old boy dies in ATV accident: RCMP

1360 COVID19 cases over 3 days

The weekly average case count is now 508 cases per day. The lowest it has been since February 22, nearly 3 months ago.

1360 COVID19 cases over 3 days

Alberta, Manitoba ICUs feeling COVID-19 strain

Kenney said that while the province's new COVID-19 case numbers have stabilized, he expects hospitalizations to continue to rise for the next week or so as more ill Albertans enter the system.

Alberta, Manitoba ICUs feeling COVID-19 strain

Spy watchdog calls for info-sharing improvements

The review agency's recently released report, covering a period in 2019, says while considerable work had been done by the organizations, there were notable differences in approaches.

Spy watchdog calls for info-sharing improvements

Avalanche Canada gets $10-million B.C. grant

Farnworth says 75 per cent of all avalanche fatalities in Canada occur in B.C. and 90 per cent of Avalanche Canada's services are delivered in the province.

Avalanche Canada gets $10-million B.C. grant

Vancouver Police release names & photos of top 6 gangsters that pose a risk to public safety

There have been 20 gang-related homicides in Metro Vancouver in 2021 and 20 attempted murders. Police are expecting the violence to continue and escalate.