National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Snow possible on southern B.C. mountain passes

Environment Canada has issued special weather statements for higher elevations of the Coquihalla Highway between Hope and Merritt, and Highway 3 over the Allison Pass.

Snow possible on southern B.C. mountain passes

Vancouver Police seeks help in identifying suspects in Chinese Consulate Mischiefs

He approached the front gate and spat on the plaque dedicated to the Chinese Consular General. He then threw an unknown white substance from a take-out cup on the same plaque. The suspect then used a hammer to hit and attempt to pry the plaque off the wall.

Vancouver Police seeks help in identifying suspects in Chinese Consulate Mischiefs

Plastic Bag and Foam Takeout Container Ban Planned to Come Into Effect November 2021

The City will lead a comprehensive communication and education plan to help businesses phase out and eliminate the use and distribution of plastic checkout bags, foam cups and take-out containers.

Plastic Bag and Foam Takeout Container Ban Planned to Come Into Effect November 2021

494 COVID19 cases for Friday

There have been 2 new COVID-19 related deaths, for a total of 1,634 deaths in British Columbia. Our condolences are with the family, friends and caregivers of the people who have died as a result of COVID-19.

494 COVID19 cases for Friday

Police target anti-lockdown rally organizers

The injunction issued May 6 allows police, for the first time, to arrest or remove anyone who is organizing, promoting or attending protests that challenge public health restrictions.

Police target anti-lockdown rally organizers

New COVAX doses go to freezers, not arms

More than 655,000 doses of AstraZeneca, which most provinces have now decided against using first doses, arrived in Canada through the COVAX initiative Thursday.