National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Senator pushes change in tax code for charities

The Income Tax Act places strict limitations on charities because they receive tax benefits through charitable donation tax credits.

Senator pushes change in tax code for charities

Moderna to test its COVID vaccine on Canadian kids

The company announced details of its Phase 2/3 study of COVID-19 earlier this week. It’s expected to involve 6,750 healthy pediatric participants aged six months to 12 years.

Moderna to test its COVID vaccine on Canadian kids

Decline in severe COVID outcomes levelling off: Tam

Meanwhile, the federal government says nearly 3,330,100 doses of a COVID-19 vaccine have been administered in Canada as of today.

Decline in severe COVID outcomes levelling off: Tam

Vancouver Police investigate the city’s 3rd homicide of the year

Addison says the woman was found in a social housing building in the Downtown Eastside and died later in hospital.

Vancouver Police investigate the city’s 3rd homicide of the year

FortisBC holds line on natural gas prices

A statement from FortisBC Energy Inc. says the British Columbia Utilities Commission has approved the plan to maintain natural gas prices at current levels for all customers until June 30.