Wednesday, June 10, 2026
    ADVT 
    National

    Hootsuite to acquire Heyday for $60 million

    Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM
    • Hootsuite to acquire Heyday for $60 million

    Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

    Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

    Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

    Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

    Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

    Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

    Prev Next

    MORE National ARTICLES

    Vaccine efficacy is being misinterpreted: experts

    Vaccine efficacy is being misinterpreted: experts
    Many of those who did become infected after getting a vaccine in the trials experienced mild illness, according to the data, which Chakrabarti says isn't a big concern.

    Vaccine efficacy is being misinterpreted: experts

    East Van intersection re-opened following 24 hour blockade

    East Van intersection re-opened following 24 hour blockade
    Four people were arrested by Vancouver Police after refusing repeated requests to clear the intersection – a main entrance to the Port of Vancouver and a major intersection in the city.

    East Van intersection re-opened following 24 hour blockade

    Copper deadly to bacteria, study shows

    Copper deadly to bacteria, study shows
    As part of its response to the COVID-19 pandemic, TransLink was the first transit agency in North America to test copper on high-touch surfaces.

    Copper deadly to bacteria, study shows

    Fourth vaccine approval expected in days

    Fourth vaccine approval expected in days
    If that happens it will add a fourth option to Canada's efforts to immunize our way to an end to the pandemic and the first to require only one dose.

    Fourth vaccine approval expected in days

    Premiers put pre-budget pressure on Ottawa

    Premiers put pre-budget pressure on Ottawa
    They argue the federal government shoulders only 22 per cent of the cost of health care; their demand would increase that share to 35 per cent.

    Premiers put pre-budget pressure on Ottawa

    Feds tap transit funds for electric buses

    Feds tap transit funds for electric buses
    The hope is that the $2.75 billion in traditional grant money will dovetail with the $1.5 billion an infrastructure-financing agency is supposed to invest toward the same cause.

    Feds tap transit funds for electric buses

    PrevNext