National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

B.C. police face investigation over video footage

Const. Tania Visintin says the officers responded to calls about a deceased individual at Stanley Park's Third Beach, and waited for the coroner to arrive.

B.C. police face investigation over video footage

BC Premier gives green light to Site C with a price tag of $16B

The provincial government says the skyrocketing expenses are due to construction setbacks, geotechnical issues, COVID-19 and other cost and schedule pressures.

BC Premier gives green light to Site C with a price tag of $16B

Multiple charges laid in $1.8M fraud investigation of Surrey boat dealer

The investigation included a search warrant executed at the business on August 8, 2019, that resulted in the seizure of multiple boats and documents.

Multiple charges laid in $1.8M fraud investigation of Surrey boat dealer

Who can get a COVID-19 vaccine in Canada?

The province says it is in Phase 1 of its vaccine rollout. Health-care workers on the front lines of the pandemic, staff at long-term care homes, people of "advanced age" and adults in remote or isolated Indigenous communities have priority.

Who can get a COVID-19 vaccine in Canada?

O'Toole spent $3.69 million on leadership bid

All leadership candidates for political parties must submit detailed financial returns due six months after the race ends.

O'Toole spent $3.69 million on leadership bid

More must be done on workplace harassment, PM says

Defence Minister Harjit Sajjan said late Wednesday that McDonald had "voluntarily stepped aside'' while military police investigate unspecified allegations. He is on paid leave.