National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Pfizer vaccine shortage will have an impact: Dix

Dix says this may mean that health officials will revisit the 35-day gap between providing the first and second doses of the vaccine.

Pfizer vaccine shortage will have an impact: Dix

Toronto Police are asking for the public's help in locating Zeevesh Chawla

He is described as 5'8", 170 lb., short black hair with brown eyes.

Toronto Police are asking for the public's help in locating Zeevesh Chawla

Five key facts from Canada's COVID-19 projections

The latest data show another 2,000 people could die by Jan. 24 as the seven-day average number of deaths nears levels recorded at the peak of the pandemic's first wave in May.

Five key facts from Canada's COVID-19 projections

B.C. businessman's suit against Twitter to proceed

Twitter filed an application in June 2019 asking the B.C. court to dismiss or stay Giustra's lawsuit or decline its jurisdiction in favour of the courts in California, where the company is headquartered.

B.C. businessman's suit against Twitter to proceed

Limit travel, Tam says as B.C. seeks legal advice

Dr. Theresa Tam says stopping non-essential travel would be a difficult decision for the province, but it could reduce COVID-19 by cutting the number of contacts.

Limit travel, Tam says as B.C. seeks legal advice

Former Mountie in Dziekanski death settles lawsuit

A public inquiry heard that Dziekanski, who died at the airport's arrivals area, was jolted numerous times with a Taser seconds after Millington and three other officers approached him.