National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Border workers union, employers resume bargaining

The Public Service Alliance of Canada and its Customs and Immigration Union says the CBSA and Treasury Board Secretariat committed to resuming negotiations within hours of the strike threat.

Border workers union, employers resume bargaining

Mayor critical of Alberta lifting COVID-19 orders

Further measures are to be eliminated Aug. 16. People who test positive will no longer be required to isolate. Isolation hotels will close as quarantine supports end.

Mayor critical of Alberta lifting COVID-19 orders

Feds want Afghans on planes quickly: Freeland

Freeland has responded to criticism after the Immigration Department released an application form on Wednesday for eligible Afghans to fill out within just 72 hours, a timeline which it walked back later in the day.

Feds want Afghans on planes quickly: Freeland

Brits in Canada upset by U.K.'s new travel rules

The United Kingdom countries announced Wednesday that travellers who were fully vaccinated in the United States or Europe will not have to quarantine upon arrival as of Monday.

Brits in Canada upset by U.K.'s new travel rules

Heat might have played a part in B.C. rockfall

BC Parks confirms the rockfall happened early Tuesday morning in the provincial park and a geotechnical assessment is underway.

Heat might have played a part in B.C. rockfall

Singh meets with leaders at ex-residential school

In front of the institution's brick entrance, Singh told reporters that Prime Minister Justin Trudeau must make good on his six-year-old pledge to fulfil all 94 calls to action from the Truth and Reconciliation Commission.