National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Wilkins to leave Bank of Canada in December

The central bank says Carolyn Wilkins will leave her job as senior deputy governor on Dec. 9, about five months before her seven-year term ends in May, and on the same day the bank makes it final rate announcement for 2020.

Wilkins to leave Bank of Canada in December

Ottawa finalizes methane deal with three provinces

Federal Environment Minister Jonathan Wilkinson says proposals by Saskatchewan, Alberta and British Columbia will achieve the same methane cuts as rules suggested by Ottawa.

Ottawa finalizes methane deal with three provinces

Revenue down at casinos after arrests: inquiry

Daryl Tottenham, manager of anti-money laundering programs for the B.C. Lottery Corp., testified Thursday that high-end players weren't the only ones who stayed away for two to three weeks.

Revenue down at casinos after arrests: inquiry

TSB report finds ships may be outgrowing ports

The safety board issues the caution in its report into a January 2019 incident where the container vessel Ever Summit hit a crane while being piloted into the Vanterm terminal in the Port of Vancouver.

TSB report finds ships may be outgrowing ports

South Asian yoga studio owner and conspiracy theorist breaks quarantine act

Mak Parhar owner of Bikram Yoga in Delta where hot yoga classes are conducted was in the news in the Spring time for spreading misinformation about COVID19 suggesting that the virus cannot survive in hot temperatures.