National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Legault to apologize to Joyce Echaquan's family

The apology on behalf of the Quebec government comes on the same day as a private funeral is scheduled for Joyce Echaquan in the Atikamekw community of Manawan, about 250 kilometres north of Montreal.

Legault to apologize to Joyce Echaquan's family

COVID-19 messaging a problem, experts say

Steven Hoffman, a professor of global health, law and political science at York University, said much of the fault falls at the feet of the provincial government.

COVID-19 messaging a problem, experts say

Scott Moe apologizes to family of crash victim

Moe says he's aware a family member of the woman recently posted online about just learning that Moe was the driver of the other vehicle.

Scott Moe apologizes to family of crash victim

Child dead, mom hurt in crash in Coquitlam, B.C.

A statement from Coquitlam RCMP says the boy was two-years-old and his mother, who was also hurt, is 36.

Child dead, mom hurt in crash in Coquitlam, B.C.

B.C. NDP platform pledges $3B a year on recovery

The platform is based heavily on the NDP record, with the majority of promises stemming from work already underway or expanding on their pledges.

B.C. NDP platform pledges $3B a year on recovery

COVID-19 'grey zone' may spur variety of measures: Tam

Dr. Theresa Tam said public health officials in each area are trying to target their response to local epidemiology and circumstances, but are "steering in uncertain waters."