Monday, February 26, 2024
ADVT 
Style

Hasrat: A Timeless Symphony of Craft and Heritage

Shweta Kulkarni Darpan, 24 Jul, 2023 04:36 PM
  • Hasrat: A Timeless Symphony of Craft and Heritage

Designer Jigar Mali’s latest collection — Hasrat pays homage to the rich heritage and architectural marvels of bygone eras with a touch of contemporary sophistication.
Hasrat’, a word derived from the depths of the Urdu language, embodies the essence of profound yearning, intense desire, and heartfelt longing. Rooted in the depths of human emotions, Hasrat is not only a powerful word but also the name of designer Jigar Mali’s latest enchanting collection. Jigar Mali, whose eponymous label has commanded attention since its launch in 2022, is renowned for his unwavering commitment to traditionally rooted aesthetics and his distinctive use of heritage crafts. The amalgamation of heritage and modern aesthetics add a regal allure to each of Jigar Mali's exquisite designs. With Hasrat, Jigar once again unveils his mastery over his craft.

“Our latest collection draws inspiration from mesmerizing, age-old vintage paintings. Guided by a desire to bring history to life, we embarked on a journey to transform century-old artworks into tangible garments while still maintaining the essence and authenticity of that era,” reveals the couturier, who is also a favourite with Bollywood divas like Madhuri Dixit, Ileana D’cruz, Raveena Tandon, Aditi Rao Hydari, Pooja Hegde to name a few.

Jigar, who has been part of the fashion industry for a decade, is known to draw inspiration from dance, classical music, nature, and everything around him; and translate all that into timeless, classic, and high-quality ensembles. Hasrat is no different. Speaking about the inspiration for the latest edit, Jigar adds, “Hasrat takes influences from Indian heritage and architecture while incorporating modern design elements that beautifully merge the old-world charm with a touch of modern sophistication. Through intricate motifs and delicate embellishments, our garments pay homage to the rich heritage and architectural marvels of bygone eras.”

“‘Hasrat’ symbolizes the yearning for a connection to our roots, as we blend traditional craftsmanship with a contemporary touch, hence it felt like a perfect fit for this collection,” reveals Jigar, explaining the significance behind the collection's name.

A magnificent symphony of craft, colour, and character, the magic of Hasrat lies in its opulent embellishments, showcasing intricate workmanship and impeccable attention to detail.

“We have incorporated a lot of earthy tones and vintage motifs with the aim to create a collection that is timeless and evergreen through the expertise of our craftsmanship and design sensibilities. We focus on using extremely luxurious but comfortable fabrics such as Chanderi and Organza, and all our pieces are detailed with traditional gold dori and aari embroidery,” Jigar gives an insight into the collection.

“The overall aesthetic for the entire collection, including the creative direction and presentation of the collection, was to retain the vintage element of the paintings but give them a nayi seher (new beginning and life),” explains Jigar, who started the brand Jigar Mali to bring forth his passion for regal and vintage Indian couture.

A beautiful confluence of traditional and contemporary, Hasrat stands out for its classic elegance. “The USP of the collection, we believe is truly in the fact that we have created pieces that feel luxurious and beautiful for now but will also remain evergreen for the future,” says the couturier. 

With an eclectic colour palette spanning from violet and lilac, to mustard and olive green, from lime and aqua to pink and navy, Hasrat offers a mesmerizing array of lehengas, sarees, Anarkali, sharara and more. Each ensemble in this collection stands as a cherished testament to the art of crafting luxury that transcends mere fashion.

Amongst the remarkable pieces, the Sahiba jacket set holds a special place in Jigar Mali's heart. As the designer shares, "This collection truly has something that everyone, all age groups, will love, and as I mentioned, we have looked at creating something that is timeless and classic and something that people will love for years to come. However, the Sahiba Jacket Set is a beautiful olive-green jacket set that has become a personal favourite" With each ensemble meticulously handcrafted to reflect, enhance, and celebrate femininity, Jigar Mali's creations pay homage to our rich cultural heritage.

Jigar Mali's Hasrat edit embodies a regal charm steeped in Indian sensibilities while embracing a contemporary update and has all the markings of a wardrobe heirloom.

Prices for the collection start at INR 40,000, and it is available for purchase online at www.jigarmali.com, at the Jigar Mali store in Mehrauli or through their social media pages as well. Additionally, the collection is also available to purchase exclusively through Ogaan.

MORE Style ARTICLES

10 wedding sari trends to know

10 wedding sari trends to know
From sustainable fabrics to bold colour combinations and personalised embroidery, these trends will help you create a unique and memorable look that showcases your individual style. Whether you are a bride-to-be or simply a lover of fashion, these trends will inspire you to embrace the beauty and artistry of the wedding sari. 

10 wedding sari trends to know

Dilbar & Tara Sitara: A Captivating Celebration of Love and Joy

Dilbar & Tara Sitara: A Captivating Celebration of Love and Joy
Abhinav Mishra’s Spring/Summer Couture 2023 collections — Dilbar and Tara Sitara, are a stunning tribute to Indian weddings and the love and joy that surrounds them.

Dilbar & Tara Sitara: A Captivating Celebration of Love and Joy

Make a statement with your summer style: Add these fashion trends to your wardrobe

Make a statement with your summer style: Add these fashion trends to your wardrobe
They say summer fashion is more effortless compared to dressing for other seasons. But is it really? From 80s power dressing and art-inspired dressing to fun and feathers, several out-of-the-box styles are trending this summer. Let's take a look at what they are…

Make a statement with your summer style: Add these fashion trends to your wardrobe

Frizzy hair? No problem

Frizzy hair? No problem
Having frizzy hair may be a tremendous pain, especially in the morning. But don't panic, there are plenty of simple hairstyles you can try to manage your frizz and look great even on the busiest of mornings. 

Frizzy hair? No problem

10 easy hairstyles to try with straighteners

10 easy hairstyles to try with straighteners
 After all, we frequently regard our hair as one of our most prized assets, and it necessitates careful maintenance. We are here to allay your concerns if you want to maintain your uniqueness while staying in style constantly.

10 easy hairstyles to try with straighteners

Celebrate Traditions With Gaurang Shah’s ‘Sindoor’

Celebrate Traditions With Gaurang Shah’s ‘Sindoor’
Widely regarded for invigorating the weaving traditions of India, textile revivalist and fashion designer Gaurang Shah continues to enthral us with his design aesthetics and creative spins on traditional weaves every season. The latest offering — Sindoor, by his eponymous label GAURANG, once again captures the timeless allure of heritage weaves.

Celebrate Traditions With Gaurang Shah’s ‘Sindoor’

PrevNext