National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Fortin aims to provide more vaccine predictability

Maj.-Gen. Dany Fortin said 855,000 doses of the Moderna vaccine that were to have arrived last week are now in the country and distribution should wrap up Thursday.

Fortin aims to provide more vaccine predictability

1205 COVID19 cases for Thursday

Dr. Bonnie Henry says the Vancouver Coastal region is leading all other health authorities with about 70 per cent of P.1 variant cases because of a large number of cases linked to the resort town of Whistler.

1205 COVID19 cases for Thursday

Details of revamped EI coming soon: Qualtrough

The shortcomings in EI, flagged for years by experts, have been exposed by the pandemic, including that not every worker is covered, nor can everyone who is covered get benefits when they need them.

Details of revamped EI coming soon: Qualtrough

B.C. puts $2B in affordable housing loan program

Housing Minister David Eby says the financing will be provided to private developers and community groups through the province's HousingHub program, a division of BC Housing.

B.C. puts $2B in affordable housing loan program

Deal reached to finance Montreal airport rail link

The project was in jeopardy after the airport authority, which was supposed to finance the station, lost hundreds of millions of dollars in revenues after the COVID-19 pandemic crippled the airline industry.

Deal reached to finance Montreal airport rail link

Canada turns focus to buying COVID-19 boosters

Canada expects to get every adult vaccinated fully — with both doses of the Pfizer-BioNTech, Moderna or Oxford-AstraZeneca vaccines or one shot of the single-dose Johnson & Johnson — by the end of September at the latest.