National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Surrey RCMP investigate targeted shooting at Whalley motel

On April 14, 2021 at approximately 11:38 p.m., Surrey RCMP responded to a report of a shooting at a motel in the 9400-block of King George Boulevard. Frontline officers located a 38 year old man suffering from a gunshot wound.

Surrey RCMP investigate targeted shooting at Whalley motel

Vancouver Police investigation leads to charges in stalking case

Vancouver Police began investigating after a woman posted a video to social media and reported to police that she had been followed by a man while walking in Vancouver on March 17.

Vancouver Police investigation leads to charges in stalking case

Protest in Downtown Vancouver leads to 8 arrested

Eight adults, between 22 and 38 years old, were arrested for mischief and obstruction.

Protest in Downtown Vancouver leads to 8 arrested

B.C. hospitalizations due to COVID-19 hit new high

Almost 1.2 million doses of COVID-19 vaccines have been administered in B.C., 87,820 of which are second doses.

B.C. hospitalizations due to COVID-19 hit new high

Kelowna Mountie charged with assault: Crown

The service says the charge relates to the arrest of a suspected impaired driver in Kelowna in May last year.

Kelowna Mountie charged with assault: Crown

1168 COVID19 cases for Wednesday

We strongly encourage everyone who is now eligible for a vaccine to arrange for your appointment today. This not only protects you, but also provides greater protection to everyone around you.