National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

AstraZeneca vaccine to remain authorized in Canada

The conclusions come after the department's drug regulatory experts completed a review of safety data, and are in line with those issued in Europe and the United Kingdom last week.

AstraZeneca vaccine to remain authorized in Canada

Canada ranked as the number one country in the world by 2021 Best Countries Report

The criterion for the 2021 Best Countries Report were determined after collecting data of over 17,000 business- and college-educated people who are middle class or higher, and citizens that represent their country nationally.

Canada ranked as the number one country in the world by 2021 Best Countries Report

837 COVID19 cases for Tuesday

There are currently 5,221 confirmed COVID-19 cases that are variants of concern in our province.

837 COVID19 cases for Tuesday

Missing person to locate – Prabhraj Sekhon

The Surrey RCMP Missing Person Unit (MPU) has confirmed that a man believed to be Prabhraj Sekhon, was on the Coastal Renaissance ferry at the Tsawwassen Terminal on April 1, 2021.

Missing person to locate – Prabhraj Sekhon

More B.C. restrictions under discussion: Horgan

John Horgan says travel restrictions will be discussed Wednesday by the provincial cabinet and those talks will also likely examine the status of bookings for hotels, bed and breakfasts and camping sites.

More B.C. restrictions under discussion: Horgan

Opposition parties outline budget priorities

NDP Leader Jagmeet Singh has pledged not to trigger an election regardless of what the budget has in store on April 19, a move that potentially weakens New Democrats' say in the final product.