National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

B.C. boaters urged to use caution near hurt whale

Ocean Wise says in a news release the whale was last seen near Vancouver's Point Gray and has a deep cut on its tailstock.

B.C. boaters urged to use caution near hurt whale

MP caught naked in virtual House of Commons

William Amos, who has represented the Quebec riding of Pontiac since 2015, appeared on the screens of his fellow members of Parliament completely naked Wednesday,

MP caught naked in virtual House of Commons

Italian-Canadians to get apology for internment

Trudeau told the House of Commons Wednesday that his government "will right these wrongs" by issuing a formal apology in May.

Italian-Canadians to get apology for internment

B.C. flags at half-mast for 7,000 overdose deaths

Chief coroner Lisa Lapointe and provincial health officer Dr. Bonnie Henry said moves to decriminalize possession of drugs, increase safe drug supplies and provide recovery programs are important steps, but more must be done

B.C. flags at half-mast for 7,000 overdose deaths

Ontario sees vaccine issues, AstraZeneca remains

Some immunization clinics in Ontario were forced to close their doors or cancel appointments due to what Premier Doug Ford said was a thrice-delayed shipment of the Moderna shot.

Ontario sees vaccine issues, AstraZeneca remains

Wedding host, business owners fined in Surrey, B.C., for breaking COVID-19 orders Surrey, B.C.

RCMP say in a statement that most of the fines were issued over large gatherings, including a $2,300 fine for the host of a wedding where 22 people attended against the provincial health officer's orders.