National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Federal Government records deficit of more than $381 billion in face of COVID19 pandemic

Freeland defends the federal government's record deficit of more than $381 billion as affordable and necessary, arguing the government would make a bigger mistake by spending too little than by spending too much.

Federal Government records deficit of more than $381 billion in face of COVID19 pandemic

Charges laid in arson investigation: Surrey RCMP

Three individuals from inside the residence were rushed to an area hospital suffering from smoke inhalation, one of whom also suffered from injuries consistent with having been assaulted.

Charges laid in arson investigation: Surrey RCMP

Get on with gun-control measures, advocates say

Public Safety Minister Bill Blair has pledged new measures, including a buyback of recently outlawed firearms, stricter storage provisions and steps to control handguns.

Get on with gun-control measures, advocates say

B.C. health review finds vast Indigenous profiling

She says the review also looked into the broader context of systemic racism affecting Indigenous Peoples and found it is widespread, including extensive profiling of patients based on stereotypes about addictions.

B.C. health review finds vast Indigenous profiling

Minassian never aggressive to others before attack

Dr. Alexander Westphal is testifying in the defence of Alek Minassian, who has pleaded not guilty to 10 counts of first-degree murder and 16 counts of attempted murder.

Minassian never aggressive to others before attack

Freeland set to deliver economic, fiscal update

The fall economic statement should have a full accounting of pandemic spending so far, and the depth of this year's deficit, which in July was forecast at a historic $343.2 billion amid the COVID-19 pandemic.