National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Trudeau warns of future toll of COVID

Trudeau addressed reporters outside his home at Rideau Cottage — the site of his daily briefings during the first wave of the pandemic last spring — on Friday following the release of grim new forecasts suggesting that Canada is on track to see COVID-19 cases climb by 60,000 per day if socialization increases.

Trudeau warns of future toll of COVID

Dog shot while attacking police in Richmond, B.C.

Police say in a news release that officers called for help when a suspect in a break and enter began fighting with them on Thursday night.

Dog shot while attacking police in Richmond, B.C.

WATCH: Lawyer Sonia Virk shares information on a new act coming in that affects properties

The Land Owner Transparency Act ("LOTA") is designed to create a publicly accessible land ownership registry in British Columbia to shine a light on who really owns land and properties in the name of trusts or companies

WATCH: Lawyer Sonia Virk shares information on a new act coming in that affects properties

Opposition leaders briefed on COVID-19 pandemic

Prime Minister Justin Trudeau invited opposition leaders to attend a confidential briefing today with chief public health officer Dr. Theresa Tam and her deputy, Dr. Howard Njoo.

Opposition leaders briefed on COVID-19 pandemic

B.C. expands COVID-19 restrictions

British Columbia is making it mandatory to wear masks in public spaces while social interactions will be under new restrictions until Dec. 7 because of a surge in COVID-19 cases.