National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Military ordered to start vaccine prep

Maj. Gen. Dany Fortin, who was named last week to lead the Canadian military's role in the vaccine distribution process, says the dry run is intended to get everyone involved comfortable with the intense requirements of distributing a vaccine that has to be kept below -70 C at all times.

Military ordered to start vaccine prep

Liberals fuelling anxiety on vaccine: O'Toole

O'Toole said the petition speaks to Canadians' fears and their need for more information from the government.

Liberals fuelling anxiety on vaccine: O'Toole

COVID-19 vaccine approval could be days away

Chief medical adviser Dr. Supriya Sharma said final documents from the American drugmaker Pfizer are expected Friday. It will include which production lots of the vaccine will be shipped to Canada and when.

COVID-19 vaccine approval could be days away

TSB team examines English Bay lifeboat incident

A coast guard statement issued Tuesday said the two crew members were hurt as they carried out a routine drill in the covered lifeboat.

TSB team examines English Bay lifeboat incident

Pandemic harming high-needs kids: B.C. watchdog

The report's findings are based in part on a survey of 545 families conducted by the representative's office last month, as well as interviews with families about their experiences during the pandemic.