National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Liberals introduce bill for new COVID-19 spending

The Liberals will make passage of the legislation a confidence vote, meaning the minority government could fall and trigger an election if it doesn't garner the necessary support.

Liberals introduce bill for new COVID-19 spending

Priority list too long for first doses: Tam

But she says the six million doses set to arrive between January and March will not be enough to vaccinate everyone on the initial priority list developed by the National Advisory Committee on Immunization.

Priority list too long for first doses: Tam

Feds to introduce bill to implement UNDRIP

The bill is expected to echo a private member's bill passed by the House of Commons two years ago, during the last Parliament.

Feds to introduce bill to implement UNDRIP

Foot chase by Mountie ends with military rescue

When officers arrived at the property in Bridesville, east of Osoyoos, they detained four people, but a fifth person leapt into the ravine and was pursued by an officer.

Foot chase by Mountie ends with military rescue

Human activities linked to orca deaths: study

Killer whale deaths from Alaska to British Columbia, south to California and west to Hawaii linked to human activities were found in every age class from calves to adults, said the study published Wednesday in the open access journal Plos One.