National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Vancouver home sales dip in November

The board says real estate agents sold 3,064 homes last month, down 16.9 per cent from October but up 22.7 per cent from November 2019.

Vancouver home sales dip in November

Death of Burnaby, B.C., teen ruled a homicide

A statement from the Integrated Homicide Investigation Team says the 18-year-old woman was found in a Burnaby home on Sunday. She was suffering from critical injuries and died in hospital.

Death of Burnaby, B.C., teen ruled a homicide

WATCH: Find out more about Surrey's new police chief Norm Lipinski

Meet City of Surrey new police chief Norm Lipinski Surrey's own Police Force will be operational in Spring 2021. Norm Lipinski said he is looking forward to a diverse and gender equal executive team to join him in the force.

WATCH: Find out more about Surrey's new police chief Norm Lipinski

Multi-jurisdictional prolific offender arrested: Maple Ridge RCMP

The Ridge Meadows RCMP’s Street Enforcement Unit identified an alleged suspect and, working together with a variety of integrated police units and partner agencies, surveillance was conducted on the alleged suspect.

Multi-jurisdictional prolific offender arrested: Maple Ridge RCMP

Surrey Hospitals Foundation’s Jane Adams Named One of Canada’s Most Powerful CEOs

Adams joined the Surrey Hospitals Foundation as President and CEO in 2007, and since then, she has grown the Foundation’s reach collaborating with other organizations and charities to achieve the common goal of improving healthcare impacts and quality of lives of patients.

Surrey Hospitals Foundation’s Jane Adams Named One of Canada’s Most Powerful CEOs

Vehicle plunges off BC Ferries ramp, one hurt

BC Ferries spokeswoman Deborah Marshall says the incident occurred Tuesday at the Tsawwassen ferry terminal as vehicles were leaving the vessel Coastal Renaissance, which had arrived from the Duke Point terminal near Nanaimo.